Rolling Ads & Creative Chaos: 2 Days on Set with Carvertize

The last two days have been a wild ride literally.

I’ve been out shooting a commercial for Carvertize, a company that’s changing the way businesses advertise by putting campaigns on the move on real cars. And not just a couple of cars we’re talking over 40 fully wrapped vehicles cruising in sync, all as part of a visually massive, logistically insane shoot

Radios buzzing. Crew dialed in. Forty cars in motion like clockwork. Massive credit to Christina for helping orchestrate what felt like a city on wheels—absolutely couldn’t have done it without her.

Day 2: Lincoln square VibesToday, we shifted gears (pun intended) and spent the day shooting in Lincoln square, dialing into those lifestyle, clean-brand visuals that really connect with audiences. It was a total vibe green trees, rolling shots, and that golden light peeking through the clouds. After such a high-energy day yesterday, today was all about capturing balance, tone, and connection.

Best part of this whole shoot? I didn’t have to edit it.

I got to focus purely on shooting, framing, and creating beautiful, clean images. That’s the sweet spot for me being in the field, camera in hand, capturing the moments that matter.

What I’m learning more and more on projects like this is that procedures and timing are everything. You can have the best gear and the most creative minds, but if you don’t have flow, it falls apart. This shoot? It had flow.

And if you’re ever looking to shoot high impact, fast-paced commercial content with a Director of Photography who thrives in these kinds of environments let’s connect. I love capturing motion, energy, and organized chaos through the lens.

This one was fun. On to the next. 🎥