This one was fun. But it started with real prep. We spent time finding the right kid to play the lead chef. That mattered. We went through multiple script revisions before landing on the version you see now. Tone had to be confident, a little sharp, but still playful. Once the script was locked, we built the shot list and storyboard. That part is always one of my favorites. When you know exactly what you are walking into, the day runs smoother. Less guessing. More executing.

Chicago commercial video production, culture films, and brand storytelling Producing a strong commercial is never about showing up with a camera and hitting record. For this Wicker Park project with Reside Home Loans, the work began long before I walked into the space. We spent time reviewing photos of the office, talking through the layout, and holding multiple conversations about the goals of the shoot. I wanted to understand not only what the team wanted to say, but how th

The last two days have been a wild ride literally. I’ve been out shooting a commercial for Carvertize , a company that’s changing the...