Social Launch Drives 45% Growth
Gale Street Inn Social
With a refreshed brand strategy and a campaign launching across traditional media, Gale Street Inn partnered with our team to execute a social amplification blitz. The goal was to strengthen the campaign's impact by growing existing communities, reaching new audiences, and ultimately driving increased foot traffic to the restaurant. The result? A remarkable 45% growth, highlighting the power of a well-coordinated social and traditional media strategy.
Game Plan
Within just a few days, we developed a six-month strategic playbook packed with creative social media engagement ideas tailored to introduce and establish George as a standout brand. The plan includes dozens of innovative activations, stunts, and content series, each designed to captivate audiences and build community connections in carefully planned phases. Here are the highlights
The Story of Gale Street Inn Case Study 1.
George shares the history, passion, and unforgettable journey behind Gale Street Inn.
Case Study 2. The Door Opens
Instead of relying on highly polished, traditional marketing videos, we leaned into storytelling. We captured George stepping through the iconic front door, walking out to connect directly with the audience on camera. This authentic approach not only celebrated Gale Street’s legacy but also invited a new generation of diners to experience its unique blend of tradition and modernity.
Case Study 3. George’s Barstool Sports Adventure
This three-part video series follows George’s journey from the kitchen to Barstool Sports, blending storytelling, humor, and authentic interactions.
Starting with a chef preparing lunch, transitioning to a reflective highway drive, and ending with laughs and banter with Big Cat and the Barstool crew, the series delivers under-five-minute content packed with personality and engagement. Each segment connects seamlessly, turning a simple narrative into a highly shareable and impactful campaign.
Case Study 4. Transforming Menus with Commercial Food Photography
Professional food photography brought every menu item and special to life, creating a stunning library used across Toast, Uber Eats, Grubhub, DoorDash, and social media. By showcasing the food’s true essence, we turned visuals into a powerful tool to drive engagement and sales—proving that you eat with your eyes.
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Case Study 5.
Proof of Concept with Analytics
A Short Video Showcasing One Year of Campaign Success at Gale Street Inn
This video provides real, factual proof of how analytics have driven engagement and growth for Gale Street Inn over the past year. Play the video below to see the impact, and schedule an appointment with Andrew to discover how video marketing can transform your business!